Billy Justus was one of the most efficient sales reps and managers in the history of Converse Rubber Company. He was always at the top of his game as a player and doing his job for Converse. He is respected for his ability and keen intellect to analyze the best course of action to take to obtain the best results. Billy would finish a full day's work in half a day, then spend the rest of the afternoon fishing!

Bill Justus - A High School All-American in football and basketball at Fulton High School in Knoxville, attended the University of Tennessee and became a basketball standout. He was named All-SEC (in 1967, '68 and '69), an NCAA Academic All-American in '68 and an NCAA All-American in 1969. Justus continues to hold three NIT free throw records as well as three single game NCAA Madison Square Garden free throw records. He played in the East-West College All-Star Game in 1969 before being drafted by Philadelphia (NBA), Denver (ABA) and the Dallas Cowboys (NFL).

Justus traveled extensively after college teaching ball-handling and shooting skills for Converse at coaches' clinics and basketball camps throughout the U.S. Since taking up competitive tennis after age 30, he has won numerous amateur USTA tournament championships. Justus, who lives in Nashville, was inducted into the Knoxville Sports Hall of Fame in 1990.